Notendarannsóknir / Customer Researcher
Join us in creating the most fun dating app in the world 🫶
Smitten is a gamified dating app that gets you into better conversations.
We believe work should be fun, and you should be excited to get to work on Mondays. Our attitude towards work is why we got elected Iceland's Greatest Place to Work in 2024.
If you are the kind of person who can’t help but make everyday things more fun, competitive, or interesting, we may be looking for you.
Smitten is pioneering a new era in how single people lead their lives. We are on a mission to create a happier world, bringing happy daters together with a fun and creative approach to online dating.
While talent is a close second, we hire for who you are first. That means your values, your personality, and how you contribute to a supportive, collaborative team culture. We believe the key to success is how we communicate with each other and with our users. Communication is a huge part of both our company culture and our product. We'll support you in becoming exceptional at giving and receiving feedback, taking ownership, and building real trust with your teammates.
You may be a team fit if you:
- Have a deep passion for your work
- Have a driver’s mentality
- Are confident in your skillset
- Are humble enough to know you still have a lot to learn
- Want to become better in people skills
- Have an extraordinarily high standard to do a good job
- Have an entrepreneurial mindset
- Believe life and work should be an amazing, fun experience
We’re looking for a curious and empathetic Customer Researcher
…to help us understand what makes daters tick and swipe. Your mission is to uncover deep, actionable insights about our users’ needs, behaviors, motivations, and frustrations, so we can build better experiences, market smarter, and become the go-to dating app in our core markets.
You’ll lead customer research from within the marketing team, working closely with the VP of Marketing, but also collaborating with product and data. Your work will shape how we position ourselves, explore new market opportunities, and communicate with users across different countries and channels.
Whether you’re digging into how dating culture shifts between markets, testing reactions to a new brand concept, or unpacking why some users feel seen and others don’t, you’ll plan and run research that helps us move faster and think deeper.
We’re looking for someone with real-world, hands-on experience who can turn findings into sharp and clear actionable recommendations.
What You’ll Do
- Design and lead qualitative and quantitative research across current (Iceland, Sweden, Denmark, and Norway) and potential markets to explore user behaviors, needs, and frustrations
- Conduct user interviews, in-field research, surveys, and usability tests, choosing the right method for the question at hand
- Translate insights into clear, actionable recommendations that shape product development, marketing campaigns, and strategic decisions
- Build and maintain a lean but effective user research system, including participant recruitment, templates, and reporting workflows
- Stay plugged into dating culture, Gen Z behavior, competitor moves, and cultural shifts to keep our understanding fresh and relevant
- Share user insights across the company to drive deeper empathy and smarter decision-making at all levels
- Collaborate with agencies to implement research proposals
We might be a match if you:
- Have 3+ years of experience in user or customer research, ideally in a customer-facing brand, consumer tech, or mobile apps (bonus if you’ve done research across global markets)
- Have a degree in Psychology, Sociology, Anthropology, Marketing, Design, or a similar field that helps you understand people and behavior
- Are confident running qualitative studies from start to finish, including planning, recruitment, synthesis, and stakeholder buy-in
- Know how to dig below the surface, ask the right questions, and spot patterns in messy data
- Can turn insights into decisions (not just decks), and know how to advocate for them across teams
- Are passionate about dating culture, Gen Z behavior, and building things that feel human, fun, and useful
- Know how to adapt your research approach to startup speed without sacrificing depth
- Have a strong grasp of mixed-methods research or data collaboration when it adds value (bonus if you’re comfortable with basic survey analysis or quant tools)
- Are fluent in English
Last but not least - Perks, Comps & Benefits
We are a team of ambitious, highly motivated, and driven people who love their work. We need people who share our vision for work and ethics to become a global dominator in the dating space! You will significantly impact our culture and the company's future!
We believe work should be fun, and it should support and even supercharge your personal and professional growth. To commit to that, we offer you a stock option plan, giving you a tangible share in our joint success. In addition to that, we offer many perks and benefits. You will, of course, get the necessary gadgets to do your work, such as a new phone, computer, noise-canceling headphones, etc. We provide free lunch, drinks, and snacks at the office.
We thrive on the energy at our office and believe that being physically present sparks creativity and makes us move faster. The office is not just where we work; it’s where we share ideas, laughter, and the excitement of building something incredible. However, we value flexibility. So if you occasionally want to take a focus day at home, work from your favourite coffee shop, or even from a beach in Tenerife, we encourage you to do so.
If you want to join us in creating the most fun dating app in the world, we would love to hear from you!
Enska
