Marketing & Fundraising Executive

Marketing & Communications 

Support to develop and deliver an annual marketing plan that supports visitor growth, income generation and brand awareness. 

Responsibilities include: 

• Deliver integrated marketing campaigns across digital, print and tourism channels.  

• Manage the Beluga Whale & Puffin Sanctuary website, ensuring content remains accurate, engaging and up to date.  

• Create and publish content across social media platforms.  

• Produce engaging photography, video and written content to tell the Sanctuary's conservation story.  

• Develop email marketing campaigns and supporter newsletters.  

• Coordinate local PR opportunities and support the Global Marketing team with national and international media activity.  

• Ensure all communications align with the SEA LIFE TRUST brand and tone of voice.  

• Monitor campaign performance and recommend improvements based on data and insights.  

Fundraising & Supporter Engagement 

Support the growth of charitable income through effective fundraising communications and donor engagement. 

Responsibilities include: 

• Support the planning and delivery of fundraising campaigns.  

• Develop engaging donor communications and stewardship materials.  

• Coordinate supporter updates and conservation impact stories.  

• Support legacy and regular giving communications.  

• Work with the wider SEA LIFE TRUST fundraising team to maximise opportunities for income generation.  

• Identify local sponsorship and partnership opportunities.  

• Assist with fundraising events and community initiatives.  

Visitor Communications & Bookings 

Manage all guest communications before arrival, ensuring an excellent customer experience from the first point of contact. 

Responsibilities include: 

• Manage visitor enquiries received via telephone, email and social media.  

• Coordinate guided tours, VIP experiences, educational visits and group bookings.  

• Maintain the Sanctuary booking calendar.  

• Provide accurate visitor information and support special requests.  

• Work closely with the Operations Supervisor to ensure operational readiness for all bookings and events.  

• Process online bookings and refunds in accordance with company procedures.  

• Monitor online reviews and visitor feedback, sharing trends and opportunities for improvement with the leadership team.  

• Includes one weekend in admissions per month, shared with other office staff. 

Tourism & Commercial Partnerships 

Develop strong relationships that increase visitation and strengthen the Sanctuary's profile. 

Responsibilities include: 

• Build and maintain relationships with tourism operators, cruise lines, hotels, destination management organisations and local businesses.  

• Develop new reseller and distribution opportunities.  

• Represent the Sanctuary at local tourism meetings and promotional events.  

• Support educational partnerships with schools, universities and community organisations.  

• Identify opportunities for collaborative marketing campaigns.  

Brand & Content Development 

• Maintain a high-quality library of photography and video assets.  

• Coordinate the production of printed marketing materials.  

• Ensure interpretation and visitor-facing communications remain current and engaging.  

• Support conservation awareness campaigns through compelling storytelling.  

• Identify new opportunities to showcase the Sanctuary's conservation work across multiple platforms.  

Business Performance 

• Support delivery of annual visitor and fundraising targets.  

• Monitor campaign performance using analytics and reporting tools.  

• Prepare regular marketing and fundraising reports for the General Manager and Global Marketing team.  

• Identify opportunities to improve visitor acquisition and supporter engagement.  

• Manage local marketing budgets effectively and deliver value for money.  

Leadership & Collaboration 

• Work collaboratively with the Operations Supervisor to ensure an outstanding visitor experience.  

• Support the wider Sanctuary team with marketing materials, events and campaigns.  

• Build strong relationships with colleagues across SEA LIFE TRUST and Merlin Entertainments.  

• Represent the Sanctuary professionally with partners, media and stakeholders.  

• Promote a positive, collaborative and innovative working culture.  

Business Impact / Results 

Success in this role will be measured by: 

• Delivery of annual visitor number targets.  

• Growth in fundraising income and supporter engagement.  

• Increased brand awareness and positive media coverage.  

• Growth in website traffic and social media engagement.  

• Successful delivery of marketing campaigns.  

• Strong relationships with tourism partners and stakeholders.  

• High-quality visitor communications and booking management.  

• Delivery of annual marketing KPIs and budgets.  

Essential 

• Experience in marketing, communications or fundraising.  

• Excellent written and verbal communication skills.  

• Experience managing social media platforms and digital marketing campaigns.  

• Strong organisational and project management skills.  

• Ability to create engaging written, photographic and video content.  

• Experience building relationships with external partners.  

• Strong attention to detail and ability to manage multiple priorities.  

• Proficiency in Microsoft Office and digital marketing platforms.  

Desirable 

• Experience within tourism, conservation, charity or visitor attractions.  

• Experience using CRM or email marketing platforms.  

• Knowledge of website content management systems.  

• Photography and video editing experience.  

• Experience working with tourism trade partners.  

• Icelandic language skills.  

Key Competencies 

• Creativity  

• Communication  

• Storytelling  

• Relationship Building  

• Customer Focus  

• Commercial Awareness  

• Planning & Organisation  

• Initiative  

• Collaboration  

• Adaptability  

• Attention to Detail  

Health & Safety 

The Marketing & Fundraising Coordinator is responsible for complying with all SEA LIFE TRUST and Merlin Entertainments Health & Safety policies and procedures, ensuring that all activities are undertaken safely and that any risks or incidents are reported appropriately.

Alongside working with a supportive, hard-working, and fun team, you’ll also receive:

Merlin Magic Pass: Free tickets to all our attractions worldwide for you, your family, and friends annually.
Discounted rates at Merlin hotels globally.