Marketing Manager of Troll.is

Reykjavík, Iceland | Full-time

Troll.is is hiring a Marketing Manager to establish and lead a new marketing department that will support all business units of the company, including Iceguide, OurHotels, and other sales channels.

This role will report directly to the CEO and will be responsible for building the team, setting processes, and driving measurable results across search visibility, content, and digital performance. We are looking for a professional with proven expertise in SERP (Search Engine Results Page) optimization, content and copywriting, data analysis, and scalable marketing processes.

Your Role

• Build and lead the new marketing department to support multiple business units.

• Develop and execute strategies to improve overall SERP visibility (SEO, paid search, listings, content ranking).

• Manage creation and optimization of content across websites, articles, product pages, newsletters, and campaigns.

• Track and analyze marketing KPIs; build dashboards and implement data-driven decision-making.

• Establish structured processes for campaign planning, reporting, and performance optimization.

• Collaborate with leadership and department heads to align marketing initiatives with business objectives.

What We’re Looking For

• 3–5 years of digital marketing experience, ideally in tourism, hospitality, or related industries.

• Strong expertise in SERP optimization (technical SEO, content SEO, paid search, local search).

• Excellent writing and editing skills for both sales-focused copy and brand content.

• Proven ability to analyze data and translate insights into actionable improvements.

• Experience designing workflows and building scalable marketing processes.

• Fluent in English.

Apply now with your CV and cover letter describing your expertise in SERP optimization, content creation, and data-driven marketing.