AI-Driven Growth Marketing Manager
Pharmaceutical supply chains are among the most complex operations in the world. When a drug shortage occurs, the underlying cause is almost always a failure in planning. PLAIO exists to solve that problem.We build AI-native supply chain planning software that helps pharma companies move from reactive firefighting to confident, data-driven decisions - reducing stockouts, cutting waste, and keeping drug products available where and when they are needed.Our team sits in Reykjavik and Copenhagen, working with pharma companies internationally. Our culture is curious, direct, and AI-forward. We use tools like Claude daily to think more clearly and move faster, and we're looking for people who are excited by that way of working.We are looking for a Growth Marketing Manager to shape how the world discovers and understands PLAIO.
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What this role is really about
This role sits at the intersection of strategy, storytelling, data and AI. You will shape how PLAIO communicates with the world, attract the right pharmaceutical companies to our platform, and help turn awareness into real pipeline and customers.This is a hands-on role. You will work closely with our VP of Business Development and the commercial team, and you'll have a genuine impact on how marketing evolves as we scale. If you enjoy experimenting, learning fast, and seeing the direct impact of your work - this is it.
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Regarding your application:
We review applications on a rolling basis. We encourage applicants from all backgrounds to apply. If you're excited about this role but don't tick every single box, we'd still love to hear from you.
Messaging and content:
- Turn complex product capabilities into clear, human messaging for pharma audiences.
- Plan and run our content calendar: blog posts, case studies, landing pages, social posts.
- Help position PLAIO as a trusted voice in pharmaceutical supply chain planning.
Campaigns and growth:
- Plan, launch, and optimise paid campaigns (Google, LinkedIn).
- Lead our SEO and organic growth efforts.
- Track what's working, learn from what isn't, and improve continuously.
Digital presence:
- Grow PLAIO's LinkedIn presence and engage with the pharma supply chain community.
- Build nurture flows, email campaigns, and lead scoring models.
- Align marketing tightly with sales goals and company growth.
AI as a daily tool
- Use modern AI tools to accelerate your work - writing, research, experimentation, automation.
- Help the team discover new ways AI can improve how we communicate and market.
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What we're looking for:
- 3+ years of digital marketing experience (B2B or SaaS is a strong plus).
- Strong content instincts - you can take something complex and make it clear.
- Experience running campaigns across at least two digital channels (Google Ads, LinkedIn Ads, SEO, email).
- Comfortable with data and analytics - you use numbers to make better decisions.
- Strong English communication skills (written and spoken).
- Curious about AI tools and eager to integrate them into your workflow.
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Bonus:
- Experience with HubSpot or similar marketing automation platforms
- Background in life sciences, pharma, or supply chain
- You've already been experimenting with AI in your marketing work
What you'll get:
- Opportunity to shape the marketing function at a fast-growing AI company working in a global setting.
- Real influence over marketing strategy at a company with global ambitions.
- A collaborative, supportive team that values ideas over titles.
- Flexible, family-friendly work environment.
- Modern offices in Reykjavik (Groska).
- Gym membership subsidy.
- Subsidised lunch.
- Transportation allowance for eco-friendly commuting.
- Paid phone and internet
Enska
