Marketing Activation Lead (part time)
Are you enthusiastic about marketing, do you have a solid marketing toolbox, a positive mind, and a strong drive? Then keep reading!
Flügger is a Danish manufacturer and retailer of paint with office and 6 stores in Iceland, and we offer you an exciting job in an international company with a strong legacy, quality products, skilled employees, and loyal customers. You will have a strong voice in your work creating awareness and understanding of our products and services in the Icelandic market for both professional painters and consumers.
At Flügger we have just launched our new strategy Flügger Organic, founded on sustainable production, products & packaging and with ambitious growth and optimization targets and with a strong digitalization agenda.
As our new Marketing Activation Lead for the Icelandic market, your responsibilities are to activate relevant marketing channels in Flügger Iceland, localize content and creative concepts from HQ in Denmark, and be the local marketing support and coordinator for sales and stores. Your main tasks will be:
• Creating content for newsletters, marketing automation and social media
• Supporting our stores in Iceland with marketing materials
• Ensure that e.g., new product launches and campaigns are efficiently executed
• Be the local editor and content creator for flugger.is – launching a new website soon!
• Managing loyalty program – Flügger Andelen
• Support and manage local campaign activities, events and sponsorships
• Translation of product descriptions, web content, campaign materials etc. from one of the other Nordic languages (or English) to Icelandic
You will refer to the Head of Marketing Operations, located in Copenhagen, and your base will be at Flügger’s office in Reykjavik. You will be part of the Nordic Marketing Operations team which is represented by a Marketing Activation Lead such as you for each country. You will also have close cooperation with the Creatives and Ecommerce teams in Copenhagen where most brand and tactical campaigns as well as marketing materials are produced.
We expect you to have a relevant education and at least a couple of years of experience within a broad spectrum of marketing activities. It is required for you to be independent and self-confident in your way of working since you will be the one representing the Icelandic market towards HQ and the one making sure Flügger is visible and attractive for both professionals and consumers. On our wish list we would like you to…
• have excellent translation and text composing skills in Icelandic, making sure that everything is communicated in a compelling, correct, and inspiring way
• be an amazing communicator who loves talking to and helping your colleagues and our customers to succeed
• have a lot of ideas and initiatives for e.g. newsletters, events and SoMe
• be structured, with a high-level detail and coordinating skills
• preferably have experience with both B2B and B2C
It is a benefit to have a solid understanding of either Danish, Swedish or Norwegian since most translations will be from one of those languages, but English would do.
The position is part time approx. 25 hours per week. You must expect travel days to Copenhagen a couple of times a year.
Icelandic
English
