Marketing Manager

About the job

Key to Iceland is a global marketplace that leverages data and technology to seamlessly connect travelers to hundreds of Icelandic hotels and other properties. We partner with hotels and tourism operators to improve travel bookings and enhance customers' experiences. We present local businesses with a fresh, collaborative approach that ensures favorable terms, transparent communication, and strategic partnerships. We offer a platform that connects tourism operators to a global audience of travelers.

At Key to Iceland, our mission goes beyond mere travel; it's about paving the way for a sustainable future in tourism. We are deeply committed to a future that promises memorable experiences and a healthier planet for all, emphasizing the importance of the cause.

We are now looking for a creative Marketing Manager with strong editorial and content creation skills to lead Key to Iceland's marketing efforts.

The job and team

In this role, you will develop and execute all marketing activities, ensuring they align with short-term and long-term goals, including customer acquisition targets. You will focus primarily on digital media, search engine optimization (SEO), and using artificial intelligence in the travel industry. You will work closely with our content and CRM teams and external media and creative agencies, and you will identify new opportunities for growth and brand loyalty.

Responsibilities

• Develop and execute a comprehensive marketing strategy for both digital and traditional media with measurable objectives.

• Set campaign KPIs:s, conduct after-action reviews, and share learnings

• Support and collaborate with our content team to produce diverse content for newsletters, websites, blogs, and social media

• Manage search engine optimization (SEO) and create content that maximizes visibility in search engines

• Explore new ways to utilize artificial intelligence (AI) in booking processes, service offerings, and marketing content

• Collaborate with other employees, teams, and partners in developing marketing materials and promotional campaigns

About you

To be successful in this role, we believe that you have:

• +3 years of experience in a similar position

• Knowledge of the latest trends in digital marketing and artificial intelligence

• Experience in offline and online media planning & buying

• Experience in (digital) marketing and content creation work

• Strong social media, newsletter marketing, and search engine optimization (SEO) knowledge

• Excellent writing skills for informative and engaging content, with strong proficiency in Icelandic and English.

• Ability to work independently and in teams, with strong organizational skills and a results-driven mindset.

• Experience in data analysis and using tools such as Google Analytics, Meta Ads Manager, and other marketing tools.

To thrive in this role, you are not afraid to take initiative and act on opportunities and potential to improve. Furthermore, you have a growth mindset, extensive experience in a digital environment, and data-driven decision-making.

It's a plus if you have previous experience working in an organization within the travel industry, understanding developments in booking systems and how technologies like AI are transforming consumer travel habits. Also, knowledge of AI tools (e.g., ChatGPT) and the ability to integrate them into work processes and marketing efforts.

What we offer

Key to Iceland offers a friendly, entrepreneurial, and fast-moving work environment where new ideas and creativity are welcomed. Our culture, characterized by welcoming and helpfulness, is essential to us. We don’t believe in hierarchy and micromanagement; we think highly of taking responsibility and having people grow alongside it. We value each team member and strive to create a supportive and inclusive environment where everyone can thrive.

• If you feel Key to Iceland is where you could thrive, write us an introductory letter in English and Icelandic, apply here, and we will contact you as soon as possible