Head of Marketing

Join us in creating the most fun dating app in the world 🫶

Smitten is a gamified dating app that gets you into better conversations.

We believe work should be fun, and you should be excited to get to work on Mondays. Our attitude towards work is why we got elected Iceland's Greatest Place to Work in 2024.

If you are the kind of person who can’t help but make everyday things more fun, competitive, or interesting, we may be looking for you.

Smitten is pioneering a new era in how single people lead their lives. Smitten is on a mission to create a happier world, bringing happy daters together with a fun and creative approach to online dating.

While talent is a close second, we hire for cultural fit first. We believe the key to success is how we communicate with each other, internally and externally.

Communication is an enormous part of our company culture and product. We aim to help you grow to become exceptional at giving and receiving feedback, taking responsibility, feeling empathy, etc.

You may be a team fit if you:

• Have a deep passion for your work
• Have a driver’s mentality
• Are confident in your skillset
• Are humble enough to know you still have a lot to learn
• Want to become better in people skills
• Have an extraordinarily high standard to do a good job
• Have an entrepreneurial mindset
• Believe life and work should be an amazing, fun experience

Our talented and passionate in-house marketing team covers paid marketing, social media, design, and influencer partnerships. However, we understand you might want to bring in specialized talent to fill any gaps. You will report directly to our CEO and work closely with our head of growth and revenue.

Within one month, you will have:

• Gained a deep understanding of Smitten’s brand, users, and product
• Reviewed current marketing strategies, campaigns, and team dynamics
• Evaluated Smitten’s presence in the Scandic markets and identified opportunities for immediate impact
• Provided recommendations for optimizing ongoing campaigns, to enhance user engagement and retention
• Become familiarized to the metrics we measure for brand awareness, retention, WAU, and acquisition KPIs

Within three months, you will have:

• Developed and started executing a comprehensive marketing strategy for user acquisition and brand building, tailored to Smitten’s vision and target demographics
• Positioned Smitten as a unique and recognizable brand in the Nordic markets, with a clear roadmap for expansion into new regions
• Conducted market research to analyze new potential markets
• Created a content strategy that resonates with target audiences
• Assessed and refined the current marketing team structure, ensuring the right talent is in place to meet goals
• Identified key metrics to track marketing success, including new frameworks for retention, awareness, and acquisition

Within a year, you will have:

• Successfully expanded Smitten into a new major market, with measurable growth in users, retention, and brand presence
• Launched high-impact marketing campaigns that significantly boost WAU, retention, and user acquisition
• Built a scalable marketing team, selecting high-performing talent and fostering a culture of creativity and data-driven decisions
• Established Smitten as a leading brand in the dating space
• Optimized marketing spend to maximize efficiency, reducing CAC while driving long-term growth
• Provided consistent, actionable insights that shape the future of Smitten’s product and growth strategy

Skills & relevant experience

We are open to high-potential candidates with a variety of experience and expertise but would especially welcome candidates with some of the following skills, characteristics, and experience:

• Taking a consumer app to market
• Working with data to support decisions and a way forward
• Budgeting and financial skills
• A deep understanding and experience in marketing and branding
• A strategy-oriented approach to marketing
• Can-do mindset and experience working in an agile, fast-moving startup environment
• With a good eye for detail
• Believes work should be fun

Last but not least - Perks, Comps & Benefits

We are a team of ambitious, highly motivated, and driven people who love their work. We need people who share our vision for work and ethics to become a global dominator in the dating space! You will significantly impact our culture and the company's future!

We believe work should be fun, and it should support and even supercharge your personal and professional growth. To commit to that, we offer you a stock option plan, giving you a tangible share in our joint success. In addition to that, we offer many perks and benefits. You will, of course, get the necessary gadgets to do your work, such as a new phone, computer, noise-canceling headphones, etc. We provide free lunch, drinks, and snacks at the office.

We thrive on the energy at our office and believe that being physically present sparks creativity and makes us move faster. The office is not just where we work; it’s where we share ideas, laughter, and the excitement of building something incredible. However, we value flexibility. Whether you want to take a focus day at home occasionally or hit the golf course with friends before noon, we encourage you to do so.

If you want to join us in creating the most fun dating app in the world, we would love to hear from you!