Digital Marketing Manager

Digital Marketing Manager

About the Role

As our Digital Marketing Manager, you'll play a key role in shaping the brand strategy for our two distinct brands - Iceland Tours and Iceland Unlimited. Your primary mission will be managing our digital presence with a laser focus on identifying opportunities to convert website traffic into sales.

Key Responsibilities

• Develop coherent multi-channel marketing strategies to drive growth and commercial success for both brands
• Plan, execute, and oversee marketing campaigns across multiple digital channels (including email, content, and seasonal promotions) to drive traffic and increase conversions for both brands
• Support SEO/SEM initiatives to improve online visibility and drive sales across both brands
• Develop and implement comprehensive content calendars aligned with SEO and content strategies for each brand
• Update website content using our CMS, ensuring all content follows brand guidelines while supporting SEO goals
• Ensure social media campaigns align with brand guidelines and strategic goals
• Identify and implement opportunities to convert website visitors in collaboration with our ecommerce web team
• Create and optimize email marketing campaigns to nurture leads and maintain customer relationships
• Track campaign performance, analyse conversion data, and make data-driven recommendations for each brand
• Maintain consistent yet distinct brand messaging and visual identity across all customer touchpoints
• Manage relationships with external agencies and freelancers to deliver quality results on budget
• Stay current with digital marketing trends and recommend new approaches to reach our audience
• Coordinate project timelines and deliverables with internal teams

What We're Looking For

• 2+ years of experience in digital marketing, preferably in travel or tourism
• Strong understanding of digital marketing channels and best practices
• Experience with SEO, content marketing, social media and digital marketing tools (Google Analytics, Google Search Console, SEMrush)
• Analytical skills with the ability to translate data into actionable insights
• Excellent ability to manage multiple priorities effectively across two brands
• Strong communication and project management skills
• Ability to work independently and as part of a team

About us

We are Iceland Unlimited and Iceland Tours, two leading travel brands specializing in unforgettable experiences in Iceland. Together we are a team of 12. Iceland Unlimited focuses on accessible tailor-made self-drive holidays and guided private tours, while Iceland Tours offers expertly designed vacation packages that showcase Iceland’s stunning nature and culture with great value and convenience.

Our mission is to make travel effortless and extraordinary. With our local expertise, we craft stress-free, memorable journeys—whether it’s a scenic road trip, a luxury private tour, or a seasonal adventure. Join our team and help us inspire travellers from around the world!

Iceland Unlimited and Iceland Tours are part of the Travel Connect group. Learn more about Travel Connect

We prioritise and care about the well-being of our employees. Come on board and enjoy a wealth of benefits that put an emphasis on work-life balance and rewarding your (and our) successes. We offer you a shorter work week, with paid lunch breaks as well as good and healthy food options. We also offer transportation grants. You’ll have access to our relaxation room and be able to attend events by our health and social committees.   

You’ll soon see why our employees say that the biggest perk is working here and being part of this positive, forward-thinking environment. 

How to apply

Apply by 31st of March 2025.

All applicants will be considered equally and fairly, regardless of gender, identity or background. Everyone eligible is encouraged to apply.   

For more information about the role, please contact:

Carolina Castillo, CEO, [email protected]